Search Engine Optimization

Search engine optimization, or SEO, is the process of creating web sites that rank highly in search engines for specific search terms. All search engines use an algorithm to determine which web sites are shown on a results pages and in which order they will appear. Each search engine uses it’s own formula to rank web pages and each formula is considered highly valuable intellectual property.

Unfortunately, SEO has become a buzz word many web designers, ad agencies, and marketing firms use to get business. The problem is the vast majority of “SEO” companies do not have a great track record of producing results. In fact, what many of these firms call SEO is really just a basic building block of good web site design – a best practice of ethical web site designers.

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Social Media

Social media has become a much larger part of our digital lives over the past few years. Social Media has the potential to reach people in ways traditional marketing cannot. A well crafted social marketing campaign will not focus on a single delivery method, such as Facebook. Instead, every social media campaign should take advantage of as many social media outlets as possible. While there are many possible avenues, social media can include:

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Web Design

312 Digital develops professional, modern web sites that incorporate all the elements of professional design, including usability, branding and typography. As we design and develop every web site our goal is to create a design that is both functional and visually pleasing while delivering an effective, well crafted message.

The end result of our design process is a professional web site that is designed to achieve the business objectives as they are designed by the client. What’s the use of a web site that does not achieve the business objectives? No use at all so far as we’re concerned. Our design process always begins with a robust discussion of your business objectives. The site design is then custom tailored to your needs. Because nothing less will do.

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