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How to Beat the “Too Busy For Social Media” Bug

Probably the most common concern when it comes to tackling social media is the “time” argument. “I don’t have time.” “I am too busy.” The reality is that we will never have more time and we will never be less busy. And unless we have the luxury to hire someone to do the work for us, our best option is to make time. Even as little as 1/2 an hour a day can go far in moving your social media presence forward. So what would it take to do the most with that half hour? Preparation, education and practice: 1. Prepare What structure, tools and resources do you need to be successful? Do...

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Interview with Elly Deutch of eDigital

Interviews always get me excited! This week we’re chatting with Elly Deutch of eDigital. Elly is one of four experts who will be presenting at our upcoming Introduction to Social Media class on May 22nd at the Chicagoland Chamber of Commerce office in downtown Chicago. If you click over today and register for the course, you’ll save 50% off the $595 price of admission (use promo code 312DIGITAL at checkout to trigger a $300 savings). Elly is a VERY smart social expert with a wealth of experience. I’m very excited to watch her lecture for almost two hours on ways to use...

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Link Building Techniques That STILL WORK!

Traffic. If you’re at all involved in publishing content to the web, then you probably care about traffic. If you care about traffic then you probably care about SEO. If you care about SEO, then you probably care about generating links to your web site. If you don’t care about any of those things, then here’s what you need to know – SEO has the ability to drive massive traffic to any web site, provided you are doing it right. The number one ranking factor, by far, is the number and quality of links pointed at your website. In days of yore (read 2011 and earlier) all you needed...

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FINALLY! A Well Implemented QR Code Campaign

While many in the marketing community jumped on board the QR code bandwagon, I’ve been very skeptical of the value they can and do deliver. I’ve been critical of how and where they are used. I’ve been critical of the way in which they are used. I’ve been critical of campaigns that send consumers to dead web pages, out of date coupons & websites that are not optimized for mobile. I’ve been on a crusade to find a well planned and executed QR code campaign. My habit is to scan a QR code whenever I see one.  Every time I scan a new QR code, I’m filled with...

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How To Setup Google Authorship for Guest Posts

Hopefully by now you’ve heard about Google Authorship and what it is. If not, here’s a brief overview. Authorship is the means by which you claim authorship over an individual blog post or pages you wrote on the internet. Until now, Google could read your name as being associated with a blog post, but there may be hundreds of potential people who have the same name as you. How can Google be sure that YOU were the author of that post? Enter Google Authorship. With a few simple steps you can connect your Google+ profile with specific blog posts – whether on your blog or not! Before we get...

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Stories Need Words and Visuals

I tend not to fret when some people say the written word is being overrun by images and videos. One, I don’t believe that’s the case. Words undergird all stories, regardless of how the stories are told. Two, words are a basic form of communication. People don’t introduce themselves with pictorial representations; they shake hands or send an email and state their names and what they do or want to do or want to be when they grow up. Three, I believe words and visuals should work together. They shouldn’t fight. They don’t have to stand on opposite sides of a bridge that, for some...

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Do you make these 3 SEO Mistakes?

As an SEO consultant, I spend a lot of my time working on existing websites cleaning up SEO mistakes. Those mistakes are made by do-it-yourself tech guys, web developers and designers and sometimes even other SEO consultants. I also do a fair amount of speaking and training on SEO. And when I’m speaking we always leave time for questions and answers. Without fail, one of the questions that always seems to come up is “what is the one mistake most people make with their SEO?” I hear that question so often I thought it would be a good idea to address some of the more frequent mistakes in a...

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What We Learned: Our First 312 Digital Course

A week ago, we held our first digital marketing training class in Chicago. The class was called Introduction to Digital Marketing. Our goal was to provide some broad brush stroke concepts to our students, giving them a high level overview of four different disciplines within the digital marketing umbrella: Content Marketing, Search Engine Optimization, Social Media and Analytics. The best feedback we’ve received thus far is through our feedback survey we sent to students after the class. We asked students “would you recommend 312 Digital courses to a friend?” So far we’ve had a 100%...

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Warning: Multiple Site “Best Practice” Not Always The Best Practice

Last week I read a great post over on Spin Sucks where my friend Gini Dietrich asked Andy Crestodina his opinion about a problem one of her clients has. You see, the client has multiple sites devoted to the same topic. Andy’s response was excellent and represents best practice within the industry. Here is the relevant portion of his response quoted directly from Spin Sucks. The biggest single factor in how high a site ranks is it’s “authority,” which is another way of saying link popularity. This authority is per domain, so it’s almost always best to not build separate websites....

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53 Alternatives to Google Analytics

Google Analytics is used by 57.3% of all websites and most likely on your site. As of January 3, 2013 Builtwith knows of 17,586,002 sites using Google Analytics.       BuiltWith has also broken down the Top 100,000 sites that use Google Analytics into 40 categories with most falling into Business, Shopping, and Technology. Why Use Google Analytics Alternatives? There are many reasons to use Google Analytics like the price, the ease of use, the ability to track your PPC spend, the filters, etc. So why use an alternative to Google Analytics? Well why not? Why not use Google...

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