How to Beat the “Too Busy For Social Media” Bug
Probably the most common concern when it comes to tackling social media is the “time” argument. “I don’t have time.” “I am too busy.” The reality is that we will never have more time and we will never be less busy. And unless we have the luxury to hire someone to do the work for us, our best option is to make time. Even as little as 1/2 an hour a day can go far in moving your social media presence forward. So what would it take to do the most with that half hour? Preparation, education and practice: 1. Prepare What structure, tools and resources do you need to be successful? Do...
read moreInterview with Elly Deutch of eDigital
Interviews always get me excited! This week we’re chatting with Elly Deutch of eDigital. Elly is one of four experts who will be presenting at our upcoming Introduction to Social Media class on May 22nd at the Chicagoland Chamber of Commerce office in downtown Chicago. If you click over today and register for the course, you’ll save 50% off the $595 price of admission (use promo code 312DIGITAL at checkout to trigger a $300 savings). Elly is a VERY smart social expert with a wealth of experience. I’m very excited to watch her lecture for almost two hours on ways to use...
read moreLink Building Techniques That STILL WORK!
Traffic. If you’re at all involved in publishing content to the web, then you probably care about traffic. If you care about traffic then you probably care about SEO. If you care about SEO, then you probably care about generating links to your site. If you don’t care about any of those things, then here’s what you need to know. SEO has the ability to drive massive traffic to any web site, provided you are doing it right. The number one ranking factor, by far, is the number and quality of links pointed at your website. In days of yore (read 2011 and earlier) all you needed to do was get...
read moreFINALLY! A Well Implemented QR Code Campaign
While many in the marketing community jumped on board the QR code bandwagon, I’ve been very skeptical of the value they can and do deliver. I’ve been critical of how and where they are used. I’ve been critical of the way in which they are used. I’ve been critical of campaigns that send consumers to dead web pages, out of date coupons & websites that are not optimized for mobile. I’ve been on a crusade to find a well planned and executed QR code campaign. My habit is to scan a QR code whenever I see one. Every time I scan a new QR code, I’m filled with...
read moreHow To Setup Google Authorship for Guest Posts
Hopefully by now you’ve heard about Google Authorship and what it is. If not, here’s a brief overview. Authorship is the means by which you claim authorship over an individual blog post or pages you wrote on the internet. Until now, Google could read your name as being associated with a blog post, but there may be hundreds of potential people who have the same name as you. How can Google be sure that YOU were the author of that post? Enter Google Authorship. With a few simple steps you can connect your Google+ profile with specific blog posts – whether on your blog or not! Before we get...
read more
Recent Comments