How to Be a Good Storyteller by @ErinMFeldman

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The focus on why storytelling is important seems to be changing. People now want to know “how” to tell their stories. It’s a shift I don’t mind. I already believe in the power of storytelling; it’s time to focus on how to be a good storyteller.

When I think about good storytellers, I think of my mom. My mom read to me and my brothers when we were kids. We looked forward to hearing her read, which is a characteristic of a good storyteller. People want to hear a good story told by a good storyteller.

How to tell a story, then, often has more to do with the storyteller than the story itself. Storytellers have to be excited about their tales. They can’t tell the story simply because they are required to do so; a sense of obligation tends to weigh upon them. It presents itself in a variety of ways, but apathy and monotony are the frequent symptoms.

Storytellers also have to have a voice. The reason I enjoyed my mom’s reading was that she read the stories in her own way. She added emphasis where the punctuation indicated it. She used a silly accent for certain characters. She would quiet her voice to indicate a suspenseful or scary mood, then use a louder voice when the monster or villain made an appearance. Her voice turned the story into a stage in which the characters, the setting, and the action came to life.

Telling a story online requires both excitement and voice, although they may, at first glance, seem harder to convey. How does one express excitement in a blog post? The answer isn’t found in using a multitude of exclamation points; the answer is found in the writer’s attitude toward the story being told. A writer who is excited to tell a story can’t help but to exude excitement when he or she tells it. It reveals itself in both a care for the words that are chosen and for how those words are placed. Eventually, that excitement becomes a voice. The writing becomes recognizable, and the readers know who is speaking even without the aid of a byline. The readers become attentive to it, and they start to return more frequently because they want to hear more of the story told by a good storyteller.

Featured image courtesy of jseattle via creative commons on Flickr.

Erin Feldman

Erin Feldman is a writing coach at Write Right. Her background is in marketing communications and creative writing. When she isn’t busy helping people tell their stories, she spends her time writing poetry, drawing, reading, and running. You can also find Erin on .

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33 comments
yokylie
yokylie like.author.displayName 1 Like

Erin, btw, how to activate "my latest conversation" ?

It's doesn't appear in my comment.. thks

Sean McGinnis
Sean McGinnis moderator

 @yokylie You do that on the Livefyre system.

Latest blog post: Hello world!

Erin F.
Erin F.

 @Sean McGinnis  @yokylie Yes, what Sean said. You'll have to log into your Livefyre account and change your settings.

Latest blog post: Why I Draw Comics

yokylie
yokylie

 @Erin F.  @Sean McGinnis I've already activated "Show a link to my latest conversation at the end of my comment." but still doesn't appear..

yokylie
yokylie

Telling a story is really hard for me.. but i need to learn, because blogger need that skill.. and I'm a blogger : )

Erin F.
Erin F.

 @yokylie Fortunately for you, Sean and his crew have a series of seminars about storytelling. :)

Latest blog post: Why I Draw Comics

yokylie
yokylie

 @Erin F. Unfortunately, I'm from Indonesia :) That's okay. Thks Erin. I think I should learn from the internet

Erin F.
Erin F.

 @yokylie In that case, you'll have to visit this blog and other ones more often. I know several of us write about storytelling now and again either at our own sites or other people's.

Latest blog post: Why I Draw Comics

YoungmanBrown
YoungmanBrown

Great post.  And you are right about voice being vital.

Erin F.
Erin F.

 @YoungmanBrown Thanks!

 

It takes hard work to develop that voice, but it's worth the effort. At least I think it is.

Latest blog post: How Blogging is Like Baking

ExtremelyAvg
ExtremelyAvg

 @Erin F.  @YoungmanBrown I think the best way to develop voice is to read and listen to the way the story is told. When do they leave you guessing, just a little, and how do they paint the scene so that it forms in the readers mind.

 

I read a story, once, of a famous writer who met a woman at a book signing. The woman was thrilled and she excitedly told her how a tiny room in one of the authors previous books had reminded her of a place she loved as a child. The woman recalled, with passion, all the details from top to bottom and thanked the author for such a beautiful description.

 

The author, not remembering the room at all, looked it up later, all she'd put in it was a Tiffany lamp and a chair, neither of which she had described with any detail. Sometimes the best voice, is but a whisper that the reader can hear any way they want.

Erin F.
Erin F. like.author.displayName 1 Like

 @ExtremelyAvg You're right; developing one's own voice is due to spending a lot of time reading, then writing, then reading some more. I think some people want to skip that, though. They want a 1-2-3 process, and developing a voice isn't like that. It's more circuitous. @YoungmanBrown 

 

The reader's mind can fill in a lot of blanks if the writer gives him or her that chance. I know you don't like Hemingway, but I think of him when it comes to keeping some details beneath the surface.

Latest blog post: How Blogging is Like Baking

ExtremelyAvg
ExtremelyAvg like.author.displayName like.author.displayName 2 Like

My mother used to marvel at how intently I watched Gilligan's Island, even though I'd probably seen the episode two or three times before. She could talk to me and I wouldn't hear a word.

 

When I got to college, I fell in with a group of miscreants who would party, get in trouble, and some would go on to national championships and Olympic gold medals. They lived life on the edge and were constantly aware of how their actions would be part of a future story.

 

I was nineteen, and my friends (many of them were athletes), were at the Field House, a bar in Iowa City. After an hour or so, I decided to play a game of pool. I won, and as is the tradition, the winner stays at the table. It wasn't my first time with a cue in hand and after two hours, I was still there.

 

Back in the day I always wore a fedora, because I thought it looked cool. It looked especially cool when hunched over the table lining up a shot. My friends had gathered around and said they were headed off to a party, elsewhere. The balls had just been racked and I was about to break. At this point in the evening we were playing ten dollars per game, so the money was set on the edge, and I was ready to strike the cue ball.

 

It was one of those moments that seemed perfect for a story.  I moved the cue ball a little bit to the right and took aim at the second ball in the rack. My opponents, a bunch of snotty, rich, frat boys, who were the natural enemy of the athlete, were on the far side, just seething at the fact that I'd been winning for so long.

 

I looked up to my friends, "I'll be with your shortly," and then reared back and drove the little white ball with bottom right English, into the rack. The thunderous clap of the break sent the balls flying around the table. Nobody saw what I did, for I knew to keep my eye on the cue ball. It came off the rack, went into the rail and then headed back towards the middle of the exploded triangle of balls.

 

I leaned my cue up against the table. My right hand picked up the twenty dollars, as my left gave a tip of the fedora and I said, "Thanks for the games."

 

There was confusion on the face of my opponents and his friends, but only for a second. The eight ball slowly made its way through the traffic of balls and then crept right up to the edge of the side pocket. It dropped in, the game was over, my friends erupted with cheers, and I turned and walked away without another word.

 

I could have danced or been more dramatic, but I knew that it would make a better story to exit calmly. Among my friends, there aren't many stories that are centered on me, as I was far from the most adventurous, but that one sticks and is still told, from time to time.

 

I grew-up with TV, loved Garrison Keller (because my father did), and was fascinated with stories. I was so intent on Giligan's Island, because it wasn't just the images, it was the actors behavior, the pauses for the laughter, the way they would change scenes to keep up the drama, and every little detail that made it interesting.

 

Stories are everywhere and if one watches them closely, then anyone can tell a story.

ExtremelyAvg
ExtremelyAvg

I feel compelled to explain the structure of my comment, because it relates to the how of telling the story.

 

Paragraph 1: A comment from my childhood, it is short and then that is all. I don't explain why it is significant, but the reader figures there is a point and reads on.

 

Paragraph 2: "When I was in college" ...okay, obviously I'm about to tell a story. I put in a tidbit about something rare, Olympic gold medals. I have actually known quite a few people that have participated in the Olympics and two that have won gold medals. It isn't important to the story, but it does add intrigue and also paints an image of what my friends might look like, physically, without me describing it.  Show don't tell, is the old mantra.

 

Paragaraph 3:  I set the location for my story and I show how I'm winning for a long time, which begs the questions, "How long?" or "How did it end?"

 

Paragraph 4: I don't answer the questions immediately, but cut to something else, the bit about my hat. It helps the reader visualize the scene and as you saw later on, is an important element in the story.

 

Paragraph 5: Back to the game, and I describe the slight action of moving my cue ball to the right. This is a subtle clue to people who play pool. I like to put in clues that most people won't get, because for those who do, it makes the story all the more enjoyable. When one is breaking and trying to make the eight ball on the break (which wins the game immediately), they move the ball off of center and aim for the second ball.

 

Paragraph 6: Back to the action, real time, I talk to my friends as I'm about to break and say something that seems pretty innocuous, but later is revealed to have been prophetic. Then the action of the game continues. I added some description of the sound, because I like to address multiple senses. In hindsight, I probably should have described the smoke filled room, or the smell of beer, but I missed the boat on the sense of smell.

 

Paragraph 7: I show the reader how I behaved and in such a way as to be a little bit vague. That is how the people watching felt, because they didn't know what was about to happen, and I want this to be the same for the reader.

 

Paragraph 8: The grand finale. The hero wins. I hope it is satisfying for the reader and that they felt like they were there among my friends, cheering as the evil frat boys got crushed. Of course, the writer never knows if the ending will find its mark, but that is what I'm trying to accomplish.

 

Paragraph 9: I make my point about how I was in the moment and wanted it to make a good story. This is how story tellers think.

 

Paragraph 10 & 11: I bring it back to the first paragraph to make my point about how one needs to pay attention to the stories they are listening too and I encourage everyone to try.

 

This is how I crafted my story. It is how I think.  I hope this added reply wasn't overkill, but I figured at the very least, I'd be able to save it and use for my own blog.  :-)

Erin F.
Erin F.

 @ExtremelyAvg Indeed, stories are everywhere if you're willing to pay attention to them. Being observant is a crucial part of storytelling.

 

Also, what a great story! Thank you for sharing it with us.

Latest blog post: How to Battle Discouragement

rdopping
rdopping like.author.displayName like.author.displayName 2 Like

Structure seems to be such an important thing. Visual structure. What a great post Erin. There are so many facets to writing well that I have picked up though your content.  I can certainly tell that you are jazzed by what you are offering.

 

Keep 'em coming. Cheers!

Erin F.
Erin F. like.author.displayName 1 Like

 @rdopping Structure is important. I actually have a few ideas for posts related to that topic. See how that works?

 

I love writing and talking about writing. That love helps when I have to address a seemingly dry subject. It helps me to find an entry point into a topic or at least put in the effort to find one.

barrettrossie
barrettrossie like.author.displayName like.author.displayName 2 Like

Erin, great topic. I like your point about excitement and voice. Real excitement makes a huge difference, but I find I have to be extra careful in the editing.

 

Have you ever talked with professional storytellers -- the folks who make a living by telling stories in person and in recordings? Other than seeing one on PBS from time to time, I've never talked with one. It might be fun to get their ideas.

Erin F.
Erin F.

 @barrettrossie I have not, although I know of a group that utilizes podcasts and videos as part of the oral tradition. The name escapes me at the moment. I'm sure it will come back eventually. I know I talked with someone about the group. @jasonkonopinski , perhaps, or @MSchechter ?

 

Excitement is important to writing the draft - it helps to get the ideas on the page - but I think the editing shows a concern for your readers, something most readers appreciate.

Erin F.
Erin F.

Thanks for having me at 312 Digital!

Sean McGinnis
Sean McGinnis moderator like.author.displayName 1 Like

 @Erin F. Erin - you're welcome here anytime. :)

Latest blog post:

Sean McGinnis
Sean McGinnis moderator

 @Erin F. Thanks so much for putting this together on such short notice.

Latest blog post:

Erin F.
Erin F.

 @Sean McGinnis Haha! Compared with some work I've had to do, you gave me so much advance notice that it was ridiculous.

 

Does that mean you've figured out I work way, way too far in advance? ;)

 

Besides, I really was happy and honored (I almost spelled that word with a "u." Where's Kaarina or Lindsay Bell?) to do it. My lighter publishing schedule lets me write for other people more often, which was one of the reasons I lightened it in the first place.

TaraGeissinger
TaraGeissinger like.author.displayName like.author.displayName 2 Like

Storytelling is becoming more and more important with regards to content and content marketing. Social connections are vital to online business, yet so many people simply continue to write and publish boring 'how to' articles. Is there a need for educational pieces? Definitely! But don't forget to share your story -- a little part of yourself. Share your failures. Rejoice when something exciting happens. Be real. That's the best kind of storytelling, when you hook the reader and take us all on a journey. :)

Sean McGinnis
Sean McGinnis moderator like.author.displayName 1 Like

 @TaraGeissinger Tara what a great point about injecting life into dry educational posts. I always think of storytelling more in terms of the "branding" or the "brand marketing" of a business - telling the story of the business from that context, but there are obviously strong elements that can be brought to bear within a single blog post or other marketing tactic as well, I suppose. Thanks for the reminder!

Latest blog post:

Erin F.
Erin F. like.author.displayName 1 Like

 @TaraGeissinger I like to blend the two. I often write about grammar and writing mechanics at my site. The challenge becomes how to insert some personality into a seemingly dry subject. Often, it's my voice. Sometimes, it's the examples I use to illustrate a particular rule. Education works better when it's fun and offers a way for the listener to relate to it.

 

...and Sean can tell you that I write about failure and all sorts of craziness related to being a creative person. :))

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