Online Reputation Management
Online Reputation Management Protects Your Company
Proactively manage your online reputation
You never get a second chance to make a first impression. A negative first impression can cost a company big business. In today’s environment, what is said on the internet by others might well be the only thing a prospective customer sees about your business. A negative review or an out of control former customer can genuinely harm your business. You might think it would be easy to just remove a negative web page or website from the internet or from Google’s search results. The reality is quite different. Removal of a negative page is nearly impossible. There is no delete button for websites – at least not one that you control.
Our approach to online reputation management
Every online reputation management (ORM) program is custom tailored to the needs of our client. In many ways, ORM is just a specialized type of SEO. In every campaign, our goal is to push the negative search results off the first page. To accomplish this, we optimize existing assets you own and create new assets designed to rank for key phrases related to the business. This process is born from years of experience.
When should you consider Online Reputation Management?
In a perfect world, every business would be actively managing the online reputation of the company, trade names, product names and the names of key executives. Unfortunately, that’s rarely the case. Many businesses don’t have visibility to what’s happening within search results until it’s too late.
If you’re considering ORM only after finding one or more negative search results about you or your business, it’s important to act quickly. Even one negative result can stop the flow of leads to your business dead.
Here are some additional resources related to online reputation management by 312 Digital staff:
- Beginner’s guide to online reputation management for entrepreneurs – Crain’s Chicago Business
- Manage Your Online Reputation in 6 Easy Steps – Ragan PR Daily
- Managing Your Personal Online Reputation: Interpreting and Influencing Search Results – Slides presented for Crain’s Chicago Business at an Executive Workshop
- Online Reputation Management for Lawyers: How to Be Proactive and Monitor your Reputation – Small Firm Innovation
312 Digital is based in Chicago, but we work with clients throughout the Midwest and across the country.
Honest. Ethical. Results.
That’s Online Reputation Management the 312 Digital way.
Is your business affected by negative search results?
Contact 312 Digital today at (312) 448-6400 and tell us how we can help!