53 Alternatives to Google Analytics
Google Analytics is used by 57.3% of all websites and most likely on your site. As of January 3, 2013 Builtwith knows of 17,586,002 sites using Google Analytics.
BuiltWith has also broken down the Top 100,000 sites that use Google Analytics into 40 categories with most falling into Business, Shopping, and Technology.
Why Use Google Analytics Alternatives?
There are many reasons to use Google Analytics like the price, the ease of use, the ability to track your PPC spend, the filters, etc. So why use an alternative to Google Analytics? Well why not? Why not use Google Analytics and another service? There is no “right solution” for you or anyone but there is a “what works best for you” solution out there (and hopefully it is in your price range). There may be legal issues that prevent you from using Google Analytics or similar services. You may also want a solution that utilizes log files and doesn’t add load time to your site. You may not trust the data you are getting and want another solution to verify current data trends. Perhaps you want a solution with more customer support or a feature that Google Analytics doesn’t offer. Whatever the reason you are looking, the list below should get you off to a great start for finding a web analytics solution.
UPDATE: As was pointed out in the comments I may have left out some explanation around the pricing – Sorry! The pricing in the table below was taken off the services’ site when possible and is based on Per Month pricing (in most cases). The solutions in the Premium category were given a “large” placeholder which is just that, a placeholder. Your cost for Premium solutions will be different for everyone and will require you to contact the solution.
| Analytics Solution | Category | Price Range | Quick Notes |
| Adobe Marketing Cloud | Premium | $5,000.00 – $25,000.00 | Formerly Omniture and tag based. A great solution but requires lots of effort to setup properly and extract data from it. |
| Analog | Log File Analyzer | $0 – $0 | Combined with Report Magic (http://www.reportmagic.org/), you can generate even prettier reports(http://www.chiark.greenend.org.uk/~sret1/stats/reportmagic/). |
| AWStats | Log File Analyzer | $0 – $0 | Often offered by hosting providers this simple Log File Analyzer is a great simple free solution to start with. |
| BBClone | Real Time | $0 – $0 | Download this script and have your own real-time stats page. |
| Chartbeat | Real Time | $9.95 – $149.95 | For those that need to see what is going on at this very moment. |
| Clicky | Real Time | $0 – $19.99 | Another simple solution that focuses on real time analytics. |
| Cormetrics | Premium | $5,000.00 – $25,000.00 | Now owned by IBM and typically used by ecommerce sites. |
| Crazyegg | AB Testing | $9.00 – $99.00 | Pricing for this AB Testing tool is based on visits and active pages being tracked. |
| Deep Log Analyzer | Log File Analyzer | $0 – $199.95 | A free log analyzer that is still maintained and has a premium version. |
| etracker | Web Analytics | $0 – $851.00 | Part of a larger suite that is offered. |
| eXTReMe Tracking | Real Time | $0 – $121.00 | Offers two versions that only show the last 20 or 5000 visitors. |
| FireStats | Real Time | $0 – $25.00 | $25 per install for commercial use. A simple real-time stats solution. |
| FoxMetrics | Web Analytics | $59.00 – $159.00 | Similar to Kissmetrics and focuses on actions and not just page views and users. |
| Gauges | Real Time | $6.00 – $48.00 | A JavaScript based real time solution with pricing based on page views. |
| GoingUp | Web Analytics | $0 – $0 | A very extensive tool that offers SEO Tools along with a number of basic and advanced web analytics features. |
| Google Analytics | Web Analytics | $0 – $0 | Google’s free web analytics solution originally called Urchin. |
| Google Analytics Premium | Premium | $5,000.00 – $25,000.00 | Google Analytics on steroids with 24/7 support. |
| GoStats | Real Time | $0 – $8.00 | A very simple solution |
| Grape Web Statistics | Web Analytics | $0 – $0 | At the time of this writing the website is down and may be down for good. |
| Hitstats | Web Analytics | $0 – $0 | A nice free solution that offers a nice feature set and list of reports. |
| Build it Yourself | Web Analytics | $0 – $25,000.00 | Find a developer (or two) and have them build you your dream solution. |
| Hubspot | Premium | $200.00 – $15,000.00 | Not like the typical solution but may work for your business. |
| IceRocket Blog Tracker | Web Analytics | $0 – $0 | One of multiple services that have shut down at the start of 2013! |
| JAWStats | Web Analytics | $0 – $0 | Improves reporting for AWStats |
| Kissmetrics | Web Analytics | $49.00 – $5,499.00 | Personally haven’t tried this service but believe it is action driven and not driven by typical metrics. |
| Koego | Web Analytics | $0 – $0 | Another service that appears to have recently shut down. Will have to check again in the future. |
| Localytics | Web Analytics | $0 – $895.00 | Built for tracking within mobile and tablet apps |
| Metrica | Web Analytics | $0 – $0 | Free tool offered by Yandex much like Yahoo and Google offer a solution. |
| Mint | Web Analytics | $0 – $30.00 | Simple solution with a small price to match (per site). |
| Mixpanel | Web Analytics | $0 – $2,000.00 | Focuses on funnels and actions for mobile and web. |
| mochibot | Web Analytics | $0 – $0 | Mochibot was designed to track flash files and flash games. |
| Nedstat | Premium | $5,000.00 – $25,000.00 | Included in this list due to its popularity on some tracking sites. In 2010 it was purchased by Comscore. For more info you can also check out http://www.nedstatpro.net/ |
| Open Web Analytics | Web Analytics | $0 – $0 | Very similar to Google Analytics and even has a page where they compare themselves feature by feature. |
| Piwik | Web Analytics | $0 – $0 | Downloaded over 1 million times and a free real time option. |
| Reinvigorate | Real Time | $10.00 – $100.00 | A Webtrends company offering under a different brand. Offers quite a bit it appears. |
| Site Meter | Web Analytics | $0 – $199.00 | Pricing is based on page views. The solution is simple and offers multiple ways to look at data. |
| SlimStat | Web Analytics | $0 – $0 | Doesn’t appear to be updated any longer. |
| Splunk | Premium | $0 – $2,000.00 | Yearly Fee Depends on Data |
| SplunkStorm | Premium | $0 – $3,000.00 | Not your normal analytics, this solution will utilize multiple data sources and let you dig into the data. |
| stat24 | Web Analytics | $0 – $13.00 | Solution that offers multiple languages, heat maps, and multiple reports. |
| StatCounter | Log File Analyzer | $0 – $119.00 | Pricing is based on page views for this solution with quite a few features. |
| StuffedTracker | Web Analytics | $79.95 – $199.95 | Another solution that has closed at the start of 2013. |
| TraceWatch | Real Time | $0 – $0 | All the basics along with Page Pathing. |
| Unica | Premium | $5,000.00 – $25,000.00 | Now owned by IBM and like Adobe Marketing Cloud is an advanced system. |
| VisiStat | Web Analytics | $49.00 – $0 | Part of a larger suite but also offers a basic analytics solution. You have to contact them for pricing. |
| Visual Website Optimizer | AB Testing | $49.00 – $999.00 | A great companion to your typical analytics solution as it does A/B Testing, Heatmaps, Usability, and more. |
| W3Perl | Log File Analyzer | $0 – $0 | Free tool that is still maintained and offers all the basics. |
| Webalizer | Log File Analyzer | $0 – $0 | A free self hosted log file analyzer |
| Weblog Expert | Log File Analyzer | $0 – $399.00 | The free version is Lite and the most expensive version is a one time fee. |
| Webtrends | Premium | $5,000.00 – $25,000.00 | Price is not true, you have to contact them. But its not cheap. |
| who’s among us | Real Time | $0 – $50.00 | A real-time solution that offers some basic ways to look back at past data and trends. |
| Woopra | Web Analytics | $0 – $499.95 | Woopra offers free solution for non-commercial uses along with multiple paid options. |
| Yahoo! Marketing Dashboard | Web Analytics | $0 – $0 | Still available (I believe) and free, a great solution for US based businesses. |
So what analytics solution do you use and what do you like about it? Share below and help others find their perfect web analytics match too!/td
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