Online Marketing

Building an Online Marketing Strategy

Developing a robust online marketing strategy involves exploring diverse channels to drive awareness and interest in your website. By leveraging a mix of paid, earned, and owned media, your business can establish an online presence that perfectly reflects your mission, culture, and objectives. Below are some key channels to consider:

Search Engine Optimization (SEO)

Search engines are a cornerstone of online activity, with over 100 billion searches conducted monthly in the U.S. alone. Up to 96% of clicks on a search results page go to organic results, making it essential for your website to rank prominently. With more than a decade of experience in SEO, the 312 Digital team has the tools, skills, and expertise to help your site achieve visibility and drive traffic.

Online Reputation Management (ORM)

When people search for your business, products, services, or leadership team, what do they find? Proactively managing your online reputation is critical to maintaining a positive image. Unfortunately, many businesses react only when negative content appears. Whether you need a proactive plan or a solution for an existing reputation issue, 312 Digital can help you protect and enhance your brand’s image online.

Pay Per Click (PPC) Advertising

PPC advertising allows you to pay only when a potential customer clicks on your ad. This makes it a highly efficient way to drive traffic to your website. Our experienced PPC team frequently uncovers inefficiencies left by previous campaign managers and providers. Let us audit your current PPC program and show you how we can boost its performance and ROI.

Email Marketing

Email marketing remains one of the most effective marketing channels, offering exceptional ROI. According to the Direct Marketing Association, businesses can see a return of $43 for every $1 spent on email campaigns—a staggering 4300% ROI. We encourage our clients to incorporate email marketing into their strategy to maximize returns and deepen customer relationships.

Content Marketing

Content marketing leverages your business’s expertise to publish valuable information that answers your audience’s questions. This strategy not only builds trust but positions your business as a thought leader in your industry. With the right execution, content marketing can significantly boost audience engagement and brand awareness. Let us share examples of how this approach has delivered remarkable results for businesses like yours.

Remarketing and Retargeting

Though technically different, these strategies both aim to re-engage users who have interacted with your brand. Since these audiences are already familiar with your website, products, or services, conversion rates tend to be higher. Ask us how remarketing and retargeting can be incorporated into your marketing mix to maximize results.

By choosing the right combination of these channels, 312 Digital can help you create a powerful online marketing strategy that aligns with your goals and drives measurable success.