Course: Introduction to Digital Marketing

Introduction to Digital Marketing: Full-Day Course Overview

This full-day digital marketing course is designed to provide a strong foundation in the essential principles and practices of online marketing. Each content section includes:

• 2 hours of learning:
  • 90 minutes of lecture and Q&A (based on the instructor’s preference, Q&A may occur during or after the lecture).
  • 30 minutes of small group breakout discussions to apply what you’ve learned and build connections with fellow participants.

Who Should Attend?

This course is ideal for:

• Small Business Owners: Learn how to effectively market your business online.
• Corporate Employees: Develop online marketing skills to manage your company’s digital presence.
• Career Changers: Gain in-demand skills in a growing industry to boost your employability.
• Students and Recent Graduates: Understand the basics of digital marketing to explore potential career opportunities.
• Decision-Makers: Sharpen your understanding of digital marketing before hiring a consultant or agency.

Course Content

1. Content Strategy

Taught by Andy Crestodina

• Understanding the role of content in digital marketing.
• Learning how to create engaging, purposeful content to attract and retain your audience.

2. Introduction to SEO

Taught by Carolyn Shelby

• Domains: How domain selection impacts SEO.
• On-Page SEO: Best practices for optimizing individual web pages.
• Off-Page SEO: Strategies to build authority and improve rankings.

3. Social Media Marketing

Taught by Mana Ionescu

• Strategic Integration: How to make social media a seamless part of your day or organization.
• Audience Engagement: Identifying and connecting with your target audience.
• Driving Action: Moving beyond passive interactions to measurable results.
• Scaling Success: Building on initial social media achievements.

4. Introduction to Analytics

Taught by Dave Rohrer

• Webmaster Tools: Setting up tools to monitor site performance.
• Analytics Setup: Configuring analytics to gather actionable insights.
• Benchmarking: Measuring your performance against industry standards.
• Dashboard Setup: Creating dashboards for quick and effective data visualization.

What You’ll Receive

As a participant, you will benefit from:

1. Printed Course Materials: Comprehensive reference materials to support your learning.
2. 90-Day Premium Forum Access: Engage with instructors and network with peers for additional support.
3. Certificate of Completion: Recognize your achievement and showcase your new knowledge.

This course is the perfect opportunity to build your digital marketing skillset, develop meaningful connections, and take your marketing strategies to the next level. Whether you’re a beginner or looking to solidify your understanding of the basics, this course will empower you to excel in the digital marketing landscape.

Join us for an impactful day of learning and growth!