Collaboration

The Genesis of 312 Digital: A Passion for Collaboration and Education

Many people perceive me as a highly social individual—someone constantly seeking new connections. In reality, my preference lies in nurturing existing relationships rather than starting from scratch. This inclination is one reason why I find social media so compelling. By the time you meet a social media connection in person, you’ve often already found common ground, allowing you to deepen relationships more efficiently.

This same passion for deepening connections extends to my professional collaborations. I thrive when working with trusted colleagues to solve problems, build businesses, and create something meaningful together. It’s one of the most rewarding experiences in both my personal and professional life.

The Idea That Sparked a Movement

About a year and a half ago, I launched a collaborative blog with friends and colleagues. Building the blog was straightforward, but fostering a community among the authors and readers was where the real magic happened. The experience was exhilarating. It allowed me to combine my respect for these individuals with a shared mission, and together, we exceeded even our wildest expectations for the project.

Although I eventually stepped away due to time constraints, the desire to create something collaborative and impactful never left me. So, I began brainstorming. I inventoried my network, considering the expertise, locations, and passions of my inner circle. The possibilities began to emerge—consulting referrals, joint speaking engagements, panel discussions—but none felt quite right.

Then the idea hit me: Why not build something that merges my passions—teaching digital marketing, collaborating with trusted colleagues, and connecting people with valuable tools and resources? And thus, the vision for 312 Digital was born.

What is 312 Digital?

312 Digital is the “digital anti-conference.” We focus on providing small-group, expert-led training sessions that emphasize practical learning over fluff. Each full-day course is taught by experienced practitioners, with no keynotes or superficial presentations—just in-depth, actionable knowledge.

Our first course, Introduction to Digital Marketing, takes place in Chicago on December 3rd and 4th, featuring sessions led by:

• Andy Crestodina
• Carolyn Shelby
• Mana Ionescu
• Dave Rohrer

The cost for the course is $595, and attendance is limited to 50 participants per session to maintain an intimate, focused learning environment.

Looking Ahead

This initial offering is just the beginning. We envision 312 Digital as a platform that brings expert-led digital marketing training to cities across the country. If you’re outside of Chicago but interested in participating when we visit your area, sign up for our mailing list. We’ll keep you updated on new classes and locations.

Join the Journey

At 312 Digital, we’re building something extraordinary—a place where passionate professionals can come together to learn, collaborate, and grow. We’re excited to have you along for the ride.

Ready to take your digital marketing skills to the next level? Secure your spot for our Chicago sessions today!