Link Building Techniques That STILL WORK!

If you are involved in publishing content on the web, you likely care about traffic. Traffic often depends on SEO, and effective SEO often revolves around link building. Below, we’ll explore modern link-building techniques that still work, along with actionable advice to master them.

Why Links Matter for SEO

SEO can drive significant traffic to your website if done correctly. The most important ranking factor is the number and quality of links pointing to your site.

The Evolution of Link Building

Before 2011: Ranking relied heavily on quantity over quality. More links meant better rankings, regardless of their relevance.
Today: Google prioritizes quality and relevance. Low-quality links from spammy sites can harm your rankings—or worse, get you penalized.

Key takeaway: Build links thoughtfully, avoiding automation or over-optimization.

Modern Link-Building Techniques

1. Write Epic Content

Creating high-value content is the most effective way to earn links organically.

What Makes Content “Epic”?

It serves as the definitive resource on a topic.
Combines text, visuals, and detailed insights.
Targets relevant keywords for better visibility.

Tips for Success

Conduct thorough keyword research before writing.
Share your masterpiece widely using your network.
Engage with your audience by responding to comments and feedback.

Remember: Epic content isn’t about length—it’s about delivering value.

2. Guest Blogging

Writing for other blogs helps you earn backlinks while expanding your audience.

Steps for Effective Guest Blogging

Target authoritative sites in your niche (use tools like Open Site Explorer to evaluate domain authority).
Use rel=”author” tags to establish authorship.
Diversify anchor text in your bio to avoid appearing manipulative.
Research keywords for guest posts as you would for your own content.

Pro Tip: Look at examples like Andy Crestodina, who has perfected this technique by consistently delivering value.

3. Create Infographics

A well-designed infographic can convey complex information succinctly while generating links.

Guidelines for Success

Ensure the information is unique and valuable.
Add a touch of humor or wit to make it memorable.
Avoid creating graphics that could be replaced with simple blog posts.

4. Curate a Resource List

Become a trusted source by creating comprehensive, well-curated lists.

Steps to Build a Great List

Choose a topic relevant to your audience.
Invest time in research and curation.
Update your list periodically to keep it relevant.
Notify those featured on the list—they may share it, amplifying your reach.

Example: Lee Odden’s Top Rank Blog features extensive curated lists, including the “Big List of Search Engine Marketing Blogs.”

5. Host Contests

Contests can drive engagement and attract links from participants.

How to Run a Contest

Make submissions public (e.g., blog posts linking to your site).
Promote the contest heavily.
Build relationships with participants to encourage sharing.

Example: Social Media Examiner’s “Best Social Media Blogs” contest generated thousands of links and engaged the community.

6. Distribute Press Releases

While not as powerful as editorial links, press releases can still drive link equity when distributed widely.

Best Practices

Only issue press releases for newsworthy events.
Include keywords and deep links to relevant internal pages.
Use reputable distribution platforms for maximum reach.

7. Host an Event

Organizing events can lead to organic backlinks from event pages, news outlets, and attendees.

Ideas for Events

Online webinars or workshops.
Local meetups or charity drives.
Industry-specific conferences.

Conclusion

Building links in today’s SEO landscape requires a focus on quality, relevance, and creativity. Whether you’re writing epic content, guest blogging, or hosting events, prioritize value for your audience. These techniques not only improve your rankings but also establish your authority in your niche.