FINALLY! A Well Implemented QR Code Campaign
Many marketers eagerly embraced QR codes, but I approached them with skepticism. Over time, I critiqued their value and the common missteps in their implementation:
- Sending users to dead web pages or outdated coupons.
- Leading to websites that aren’t mobile-optimized.
- Lacking thoughtful placement or a clear purpose.
The Search for a Perfect QR Code Campaign
My curiosity fueled a personal mission: to find a well-planned and executed QR code campaign. I habitually scan every QR code I encounter, hoping to uncover a campaign that highlights the technology’s potential with a compelling use case. Most attempts left me disappointed—until recently.
A Standout Campaign: Red Robin
Last night, my family and I visited Red Robin to celebrate my son’s stellar report card. When the bill came, it included a QR code. Naturally, I scanned it, and to my surprise, I was impressed by what followed.
Why This Campaign Works
This Red Robin campaign stood out for several reasons:
- Perfect Timing for Feedback
The QR code appears on the receipt, making it convenient for diners to provide immediate feedback while still in the restaurant. - Incentive to Engage
The chance to win $1,000 is a compelling reason to scan the code. - Mobile Optimization
The entire experience is streamlined and mobile-friendly. Users answer a few concise questions, ensuring a quick and efficient process. - Improved Feedback Collection
Compared to traditional methods (e.g., URLs or phone numbers on receipts), this approach likely yields higher response rates. Feedback is captured in real time, ensuring more accurate insights. - Smart Sharing Mechanism
The final screen offers additional chances to win by sharing the campaign with friends, amplifying its reach.
A Well-Executed Campaign
In my opinion, this campaign demonstrates thoughtful execution from start to finish. It captures feedback effectively, provides incentives, and uses QR codes as a tool, not a gimmick.
What do you think?
